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We Do Bridal The Unconventional Way
Dresses custom made exactly for you, intentionally avoiding wholesale & its higher price tags, and
thinking differently about design and production. See more of how we do it differently below.
Handmade in our CA warehouse
Every dress that gets shipped to our brides, is custom made by only one seamstress from start to finish, all in our California studio. We are proud to do things differently than other bridal companies, there are no assembly lines here, and never generic sizing. We understand that generic sizing results in costly alterations and ill-fitting dresses. We keep it one on one, no wholesale, no middle (wo)man, no BS. Our process is sloooow, but as our past brides can attest to, It’s the best way to have you looking and feeling like the best version of yourself on your wedding day.
Designed for Laidback Brides
This dream-making journey started when my BFF could not find a dress to fit her low-key wedding. It struck me that the whole approach to weddings was so weighed down by tradition, and the necessities of individuality, and personal comfort were mostly being overlooked. Our dresses are intentionally designed with the aesthetic of the laid-back bride at the forefront. Exquisite dresses without the fluff, cupcakey feel, and heavy stuff. We cater to women who are like us, it’s pretty simple. Bridechillas, free-spirits, lovers of all things boho, beautiful, comfortable, original and tastefully-done sexy. We create dresses that we, ourselves, would proudly wear, at prices we’d be happy to pay, custom made to a standard we know would seriously pleasantly surprise us.