When I meet clients in our California studio, I often get to telling the tale of how I ended up becoming a wedding dress designer, it always draws a laugh and it’s something my clients seem to enjoy learning; so l thought it a good idea to tell the tale here, besides, the story really is vital to understanding what Dreamers and Lovers is about as a brand…
My dream-making mission started when my own BFF was searching for a dress, which would fit her low-key wedding. I was, of course, trying to assist her in her search. We were faced with a shortage (or complete absence) of designs that would fall in with her laid-back style and her modest budget. The bridal industry seemed to cater only to brides content to spend a fortune, feel frumpy, extravagant, constricted and overdressed.
It struck me that the whole approach to weddings was so weighed down by tradition that the necessities of individuality, expression and personal comfort were mostly being overlooked.
It struck me that the whole approach to weddings was so weighed down by tradition that the necessities of individuality, expression and personal comfort were mostly being overlooked. After a lengthy search, determination paid off and she was able to find an appropriate dress…but not until a totally inappropriate amount of stress had been generated.
During the course of her struggle to find her dream dress, my BFF had casually joked, asking me why I didn’t design wedding dresses myself…Not realizing it, she’d started something serious, a fire beneath my seat and the fact that my own grandmother had spent her entire life making custom clothing set me to wondering if this was indeed my destiny.
A year later, when I accepted my friend’s challenge, she joked: “No! You can’t leave Chanel…I was hoping to use your discount!” The rewards reaped from that decision, however, have been greater than either of us could have imagined, certainly outshining that discount. It’s my destiny and my family legacy and I thank her for her help in aligning my stars.
That initial motivation is what still keeps me going every day and it’s the whole reason behind me doing what I do. The story says a lot about how we operate as a company and what our vision is as a brand. In every bride to be who e-mails us or walks through our studio doors I see my best friend, I see the same free-spirit, looking to express who she is and I want to be able to make her dreams come true just as much as I wanted it back then for my BFF, only now I have the means to do so.
I started operating out of my garage studio with my friend in mind, a dreamer and a lover like myself, like every boho-bride.
I started operating out of my garage studio with my friend in mind, a dreamer and a lover like myself, like every boho-bride. My efforts have since blossomed into a creative collaboration by a team of like-minded, passionate professionals and we’ve expanded operations to include a full-scale creative studio and showroom where our brides-to-be can come to feel both welcomed and understood.
Our boho-chic dresses, simplistic and romantic, are all designed and handmade by us in our own creative studio. They are designs which we ourselves, all laid-back ladies, would be happy to order and be 100% comfortable wearing.
With a unique design that caters to your personality and individual sense of style, Dreamers & Lovers promises to bring a sense of lasting magic to your special day. It’s about elegance and comfort, two concepts that seldom meet in the traditional bridal industry. It’s about expressing yourself as well, something you might find utterly impossible, should you choose to go the traditional route. We see our work as an art form and as an obligation, an obligation to every bride who takes us into their confidence.
We proudly sell our bespoke dresses at prices, which will undoubtedly bring on sighs of relief.
We proudly sell our bespoke dresses at prices, which will undoubtedly bring on sighs of relief. Our dresses are made to order, made to measure if necessary and made out of only the finest quality laces and silks; expertly and with meticulous attention to detail.
Our vision is to provide our laid-back brides-to-be with the authentic experience of having a friend help you out. We approach our consultations with care and intimacy because we want to be different from your average vendor, we want to be able to give you the things we were looking for but had such a hard time finding.
As a company I guess you’d call us quite low key but that’s because we’re dedicated to doing what we love, building relationships and making dreams come true, one boho bride at a time and we wouldn’t sacrifice that intimacy or that authenticity for anything. We look forward to making your acquaintance and making you a part of our Dreamers and Lovers legacy.
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